Just finished watching the XBox 'launch event' on MTV, here are a few things I took away from it:
- Microsoft has A LOT of money - I know this isn't exactly news, but between the airtime on MTV, the falsely enthusiastic celebrities, and the band, I think I just saw upwards of $10 million dollars being spent. Yikes!
- People Will Say Anything for a Buck - Yes, I know that media whoring is a celebrity's stock and trade, but this was SO transparent. Most expensive infomercial ever made.
- This is a GAME console, right? - Maybe I'm not the target audience here, but I wanted to see more about the actual games. The brief snippets showed some good graphics, but there was nothing that stood out from an innovation perspective (ok, the same old Madden with graphics like these might be pretty cool).